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in Editors' Featured, Podcasts

Google Loves Blogs in 2010

On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.

"Don't be a binge blogger."

These are the words of Liz Strauss, a blogger and social media educator, when discussing the importance of consistency over frequency. Other advice for new bloggers includes: using free web analytics to monitor metrics; using FAQs as initial blog posts; and the importance of a really good headline on a blog post. Here's another:

"You are the chef that provides the content that Google serves up."

Enjoy other morsels of blogging wisdom at Liz's April SOBCon in Chicago, follow Liz on Twitter, or tune into this tasty episode.

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