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EP. 57: Culture and Discipline Are Cannabis’ Next Steps to Profit Through Risk Management

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“Cannabis needs one thing right now, and that's profitability.” That may sound like a strange statement about an industry on a growth tear, but the kind of profitability to which the statement refers comes from the cost line. Rocco Petrilli is chairman of the National Cannabis Risk Management Association. He was on the latest episode of this podcast giving a sort of state of risk management in cannabis report and talking about the importance of creating a level of culture and discipline necessary for a truly successful market.

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