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Run Time: 28:28
in On Point

For 2021, Focus Inside First

The futurist Daniel Burrus says, "We spend the rest of our lives in the future, so doesn't it make sense to plan it rather than just let it unfold in the new normal?" In 2021, what will you do differently? How is your organization going to emerge - stronger and better - and stand squarely at the side of your associates, customers and business partners? You won't do that by hanging on to the status quo. In this episode, Peter is joined by Laura Packard, a marketing colleague with Aartrijk. We review some 2020 lessons around brand, culture and communications with key stakeholders. Put your arms around your workforce. Be proactive. Use the unexpected opportunities brought by the pandemic to double-down your focus on what is working. Shed the rest. You can't do it all; you never could.

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