508 views

Embed Video

Use the below code to add this video to your website.


Subscribe to podcasts: subscribe by iTunes iTunes | Subscribe by RSS

1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
Loading...
Run Time: 22:11
in On Point, Podcasts

Finding an Alternative to ‘Obsolete Apps’

If you're hitching your insuretech offerings exclusively to a smart phone app, there is danger ahead, argues entrepreneur Snejina Zacharia. She is founder and CEO of Insurify, a virtual insurance agency that provides comparison shopping for personal lines. In this entertaining podcast, part of a continuing series featuring insuretech commentary, Snejina says, "Apps are obsolete. The way to survive in a mobile-type environment is to get involved in a platform or become a platform yourself." She notes that 89% of people spend their time on just five phone apps. "If you're aligned with Facebook or WhatsApp, then you have a better chance of survival." Snejina's advice to agents and brokers: Develop your customer-acquisition skills in a mobile and online-first experience. Get customers on different channels. And partner with platforms "that build the absolutely best customer experience."

Other videos you might like: