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Run Time: 21:47
in On Point

4 ‘Big Bets’ on Personal Lines

Independent agencies that focus on personal lines with niches and dedicated producers are cleaning up, and Safeco President Tyler Asher wants more agents to join the cause. In this high-energy podcast, Asher outlines four bets the company is making on the future, to include “agent first,” “customer-centric,” “deeply digital,” and “innovation always.” He adds, “We are very optimistic about where independent agents are going with personal lines.” Safeco also has made a half-dozen investments in new technologies that will involve agents. “Rather than keeping insuretech at arms length, we’re running toward them,” he said. “We need to understand the customer pain points they believe the industry has left unaddressed.” Tyler led a team that delivered Safeco’s “Insurance Advisor” skill for Amazon Alexa, becoming the first insurance carrier to enable consumers to navigate the insurance process simply by using their voice.

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