Run Time: 21:41
in On Point

Video Rules!

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Insurance consumers must be educated - sales and renewal processes can't be built around price alone, says returning guest Mike Demko. In a podcast chock full of helpful tips, Mike says carriers aren't keeping up with producing quality video that agents can or will use. Moreover, agents aren't using enough video as they fear it's too difficult to script, produce or manage. The result is that the industry is missing an easy opportunity to put a helpful face and name to myriad helpful "news you can use" story lines about exposures and coverages in personal and commercial. Take a listen as Mike perhaps changes your attitude about creating and posting video for your firm - whether you represent a small agency or a large carrier.

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