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Transformational Insurance Leaders Create Innovator Brands

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Leadership is one of three key areas that distinguish insurers that simply maintain status quo operations from innovators, according to Chromium's Peter van Aartrijk, who lists brand and culture as two other factors. During an interview with Carrier Management at the Property/Casualty Insurance Joint Industry Forum, he describes the transformational leaders who kick-start innovation.

Read more about Innovator Brands on in related articles, "Your Insurance Brand: Status Quo, or Innovator?" and "Branding from the Inside Out."

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