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Consumer Agency Portal (CAP)

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For the past two years, Tom Minkler, CIC, vice chair of the Independent Insurance Agents & Brokers of America (IIABA) and president of the Clark-Mortenson Agency in Keene, N.H., has been very busy spearheading one of the most significant initiatives undertaken in the Big I's history. "It is our time to take back personal lines market share," Tom says. CAP will be the vehicle that will make that possible. In this podcast, Tom explains the two separate components of the project. First, there will be a Web Services component, an education and marketing offering that will provide agents with the resources and tools necessary to attract the online consumer. The second component will be a consumer portal. Here, consumers will find a local agent and begin their online shopping experience. Tom sees this as a chance to consolidate and leverage the strength of tens of thousands of independent agents. It will give agents the chance to tell their story and sell the advantage of having a local agent who can offer choice and be an advocate in time of need. In Tom's words, "CAP gives us a chance to have a national strategy but market locally."

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