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Staying Personal in a Digital World

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In this episode, Peter and Rick talk with James McQuivey, Ph.D. VP, Principal Analyst at Forrester. James was the featured speaker at the recent ACT (Agents Council for Technology) meeting in Minneapolis. His talk, entitled "Welcome to the Era of Experience: How You'll Have to Adapt to a Hybrid Digital/Personal Customer Relationship," truly resonated with the participants. Listen as James expands on a main theme of his talk: the idea that today's success means you have to seek digital efficiency while maintaining personal intimacy. Listen as he explains how independent agents and brokers can achieve this balance and thus build customer trust and loyalty.

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