Run Time: 46:37
LinkedIn Ad Doctor
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To be sure, LinkedIn is the dominant social media hub for the risk and insurance business. It serves perfectly for professionals connecting within the industry—and for producers building relationships with prospects in regional areas or in commercial specialties like trucking, construction, manufacturing, etc. Beyond posting, LinkedIn can supercharge your visibility and connections via paid ads. But how do you wisely spend money on the platform? We have just the resident expert to walk us through how that all works. Our guest on this installment is AJ Wilcox, a LinkedIn ads expert who’s consulted with 800+ businesses and hosts a podcast of his own. Not surprisingly, paid ads featuring your firm’s thought leaders—especially on video—will perform the best, AJ says. He also offers tips to improve how you personally show up on LinkedIn.
This episode is supported by Liberty Mutual® for small business. Explore new products, enhanced quoting, and more than 650 classes on our small commercial agent portal. Find out more at https://cloud.smallcommercial-libertymutual.com/writesmallbusinesswithlimu
