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Cannabis Content Herald Offers Tips on Marketing to Plant-Touching Businesses  

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Those selling insurance products or reaching out to cannabis businesses with content should keep in mind a few things when dealing with plant-touching businesses like retailers, distributors, and cultivators. Here are a few tips in an excerpt from a talk by Lesley Nickus, an award-winning marketer and content creator who specializes in audience development, community and brand building, and storytelling. She was a guest speaker at Insurance Journal’s annual Insuring Cannabis Summit.

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