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in On Point

Behind the Scenes with “Dr. Rick the Parentalife Coach”

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If you’re like me, you don’t really dig most TV ads selling car and home insurance. And if you’re like me, one exception is the Progressive campaign featuring “Dr. Rick the ParentaLife Coach.” In a series of ads, Dr. Rick tries to stop millennials from turning into their parents. On this fun podcast we’re treated to a behind-the-scenes peek at Dr. Rick’s creative strategy by two marketing pros from Progressive: Heather Day and Meghan Walsh. Why does “becoming your parents” resonate with all generations? How does Dr. Rick get younger insurance consumers thinking of breaking the cycle of staying with captive agent carriers? While both spring from the comedy improv world, how is Dr. Rick different than the long-running “Flo” campaign? Which characters do independent agents connect with more? And what are some fun moments that happen as the commercials are filmed? Tune in and enjoy!

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