Run Time: 36:37
Once-in-200-Year Branding Opportunity
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The insurance industry has been around a while. So it’s no surprise that some venerable carriers would celebrate milestones. Here’s one that’s marking an impressive two centuries. Crum & Forster’s head of corporate communications Hallie Harenski outlines how the firm is approaching the anniversary as a brand-refresh opportunity. On this podcast, get an inside peek at a comprehensive strategy involving the entire company as well as multiple media. The firm also is paying attention to culture and creating a strong employment brand, Hallie says. “We have been reflecting on this anniversary for 18 months. For those who don’t know us, this is an opportunity to flesh out today’s Crum & Forster. How should our community, our market, our employees, our producers think of us today? We’re ready to have a brighter light on us.”
