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Run Time: 30:24
in On Point

Agents: Here’s Your Digital Roadmap

Repeat “On Point” guest Tyler Asher obviously has a vested interest in seeing more agents investing in digital capabilities to improve customer service. He leads independent agency distribution at Liberty Mutual. But Tyler and team rely on agent and customer research to demonstrate which particular improvements drive the most success. This isn’t a nice-to-have, he says. More than eight of 10 consumers believe a firm’s digital experience is either somewhat or very important when they are considering doing business. Tyler also offers ideas on how agents can prioritize their investments in some 15 different digital capabilities – from fundamental to advanced.

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