4030 views

Embed Video

Use the below code to add this video to your website.


Subscribe to podcasts: subscribe by iTunes iTunes | Subscribe by RSS

1 Star2 Stars (+523 rating, 525 votes)
Loading...
Run Time: 32:10
in On Point, Podcasts

Hyper-Personalized Insurance

If you're interested in hearing from a fresh startup insurtech that is all about distribution via independent agents, this podcast is for you. Surround Insurance co-founder Jonathon Grayson outlines the concept of personalized insurance products - for example, a package of non-owned auto, renters and professional liability. Thus, a radical twist on traditional coverage. The ideal Surround consumer might be a recent college graduate who rents an apartment and car and works freelance. Jay takes us through Surround's brand strategy and core values, reminding us that firms new and old should pay attention to building strategy before launching marketing. You can feel that Boston-based IT vibe and energy on this recording.

Other videos you might like: