Run Time: 32:10
in On Point, Podcasts

Hyper-Personalized Insurance

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If you're interested in hearing from a fresh startup insurtech that is all about distribution via independent agents, this podcast is for you. Surround Insurance co-founder Jonathon Grayson outlines the concept of personalized insurance products - for example, a package of non-owned auto, renters and professional liability. Thus, a radical twist on traditional coverage. The ideal Surround consumer might be a recent college graduate who rents an apartment and car and works freelance. Jay takes us through Surround's brand strategy and core values, reminding us that firms new and old should pay attention to building strategy before launching marketing. You can feel that Boston-based IT vibe and energy on this recording.

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