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Owner of Splendora’s Gelato Buys Insurance the Old-Fashioned Way: Through a Broker


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Patricia "PK" Ross, Owner of Splendora's Gelato on the Charlottesville, Virginia downtown pedestrian mall, prefers to buy her business insurance through a broker, rather than using new, online, direct-to-consumer options. She explains why in an interview with Carrier Management Editor Mark Hollmer.