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Insurtech Profile: Home Insurer Openly’s ‘Sophisticated’ Digital Experience for Independent Agents

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Get ready for Openly, a new digitally-sophisticated upmarket homeowners insurer catering to independent agents. According to Ty Harris, founder and CEO, Openly will launch in early 2019 in a yet-to-be-announced large inland state. "We're going after mainland America homeowners insurance," Harris, a former Liberty Mutual executive turned entrepreneur, told Wells Media's Andy Simpson at the 2018 InsureTech Connect Conference. Openly's simplified system asks agents to answer only three questions to get a quote and makes it easy to add a second home, flood, contents, landlord coverage or other options. Matt Wielbut, co-founder, is a former Goldman Sachs technology executive who has also started an insurance agency. In this interview, Harris discusses Openly's origins, its digital capabilities, its upgraded homeowners policy, and its proposition for independent agents.

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