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Rethink Your Entire Pricing Strategy Kevin Ament

You give customers a recommendation and a price for an insurance product, and then they buy it or not buy it. Simple, right? Not exactly. You’ll be fascinating by this podcast on “behavioral economics,” featuring returning guest Kevin Ament, marketing director at Progressive Insurance. It’s all about context. Listen as Kevin outlines a series of pricing strategies that will have you and your team updating your entire value proposition as well as how you offer products and prices. Learn how consumers are “predictably irrational,” and need to be “primed” and “anchored” to help them make decisions. It’ll even help you manage your staff smarter, Kevin says. Never work or price the same way again!

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