Core Values: The Intersection of Brand and Culture

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As workforces become more remote and mobile, a set of core values can be the glue that holds a company's culture together, according to Peter van Aartrijk, a principal for Chromium Branding. Here, he explains the importance of core values and what is involved in developing them.

Related articles: Managing Culture: How to Connect Far-Flung and Remote Workers; M&As Should Drive Focus on Brand & Culture

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