Run Time: 4:41
Innovation Needed for Microinsurance Success: Lamm-Tennant
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Lifting and shifting existing products won't cut it in the world of microinsruance, says Joan Lamm-Tennant, CEO of Blue Marble Microinsurance, who believes that the participating in the market will force insurers to innovate. In this interview with Carrier Management, she talks about the connection between microinsurance and opportunities to innovate and reverse innovate, new channels of distribution, the role of games in teaching financial literacy and creating demand and the innovative origins name Blue Marble.
