Run Time: 14:13
EP. 2: In-House Advertising Superheroes!
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Loading...In this IJAM podcast, IJ's Julie Tinney talks with Becky Schroeder, Marketing Director for Insurance Technologies Corporation, about the evolution of an extremely successful in-house advertising campaign featuring some adorable superheroes. Find out what inspired it, the mediums used to promote it, and the results. Enjoy!
