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Small Commercial Buyers Moving Online: Who Are They? What Do They Want?

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Sam Friedman, research team leader at Deloitte's Center for Financial Services, hypothesized that some within the small business community might be ready to purchase their small business insurance online, direct from an insurance company without any agent. He and his team did some research and tested websites. In this interview with Wells Media Group's Andy Simpson, Friedman discusses what Deloitte found including who these buyers are, what they buy and what they want.

 

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