Run Time: 5:29
in eMarketing Minute

Optimizing Search Engine Marketing

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Paradiso Insurance president Chris Paradiso says successful use of search engine marketing has given his agency a 30% conversation rate in sales this year. But the agency's recent sales success doesn't come at a cost. In this interview with Adam DeGraide, Paradiso explains how monitoring closing ratio and a commitment to finding the right employees has benefited his business.

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