Beyond the Mission: Why Corporate Visions and Values Matter

Vision is another critical part of the culture and brand of a company--and a building block for creating a set of core values that can guide employee behavior. Here, Peter van Aartrijk, a principal for Chromium Branding, talks about communicating the values to far-flung workforces and keeping them fresh.

Related article: Managing Culture: How to Connect Far-Flung and Remote Workers

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