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in On Point

Burn it Down, Start from Scratch: Build a Social Media Strategy that Works

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Augie Ray is one of the outstanding thought leaders in the digital/social marketing universe. Recently, a blog post with the same title as this podcast caught our attention and we couldn't wait to catch up with Augie. On this very insightful and thought-provoking recording, Augie identifies many of the myths around social media and then talks about strategies for doing social media right. Listen as Augie brings some sanity to distinguishing between what brands need to do rather that what brands want to do. Then head over to Experience The Blog and read the post for some more detail.

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