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Insurance Trade Editors Weigh Future of Print in Digital Age

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Is print dead? At the recent Insurance Marketing and Communications Association (IMCA) annual meeting in Nashville, IMCA President Mark Friedlander asked that question of three insurance trade editors: Rick Pullen, chief of editor-in-chief of Leader's Edge magazine; Andrew Simpson, chief content officer for Wells Media Group; and Lee McDonald, group vice president for publications at A.M. Best.
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