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7 Smart Steps to Reaching Today’s Insurance Consumers

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The personal lines insurance customer is changing. Bundled shopping for home and auto insurance continues to rise. More than one-third of young adults live with their parents. Consumers are much more open to new technologies such as telematics. What else should carriers know to be successful in understanding and reaching today's consumers? LexisNexis calls its recommendations The Smart 7. It's a list of seven critical things based on trends in the market that carriers must do to ensure they are equipped to grow in 2014. In this podcast, Tim Hogan, senior director of Vertical Solutions for the insurance division of Lexis Nexis Risk Solutions, speaks with Wells Media's Andrew Simpson about the Smart 7 steps.

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