Run Time: 32:40
June 24, 2013 in On Point
Main Street Agency: Marketing Strategies That Work
(+25 rating, 5 votes)
Loading...4008 views
In this episode of On Point, Peter and Rick talk with Producer Matt Simon and Marketing Manager Matt Brown of Hill & Hamilton Insurance. Listen as these two young Matts talk about how they created marketing and sales systems for their agency team and have measurably grown the firm using online marketing to enhance traditional offline relationship building and sales. A blended approach is the answer, they say. "There's no doubt that having an online strategy for connecting with and being available to clients and prospectives is important," says Matt Simon. "But here on Main Street in the communities we serve, it's even more about that face-to-face relationship." They share several interesting strategies. For example, the agency has differentiated itself from competitors by not approaching prospects with a "quote mentality."
