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Run Time: 31:55
in On Point

Social Media: It’s About Business

In this podcast, Augie Ray, the insightful blogger at experiencetheblog.com, starts out a lively discussion with a key premise: "Social media is not about media but rather it is about business." Social media is much bigger than just a communication tool, Augie says. He discusses the impact social media is having on the insurance industry—as well as the risk he sees of firms waiting on the sidelines, doing nothing. He serves up some savvy insights into the fast-evolving world of social media and covers such topics as the new sharing economy, changing attitudes around privacy, and the importance of authenticity and radical transparency—all of which have significant implications for our industry.

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