Run Time: 31:55
in On Point

Social Media: It’s About Business

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In this podcast, Augie Ray, the insightful blogger at experiencetheblog.com, starts out a lively discussion with a key premise: "Social media is not about media but rather it is about business." Social media is much bigger than just a communication tool, Augie says. He discusses the impact social media is having on the insurance industry--as well as the risk he sees of firms waiting on the sidelines, doing nothing. He serves up some savvy insights into the fast-evolving world of social media and covers such topics as the new sharing economy, changing attitudes around privacy, and the importance of authenticity and radical transparency--all of which have significant implications for our industry.

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