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in On Point

Are You Committing ‘Corporate Treason?’

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According to insurance social media guru Mike Wise, president of Webwisedom, the failure of agency and carrier executives to not only embrace but simply participate in social media and blog is tantamount to what he calls "corporate treason." Sound a bit extreme? Well, Mike's comment underscores what he sees as the importance for senior management to use these tools to create and build a corporate personality, personally communicate with employees, and monitor relevant online conversation. Mike understands the many demands placed on executives' time but offers several tips on how they can become involved and effectively use many of the new "social" tools.

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