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Selling Data Breach Coverage to Small-Medium Sized Businesses

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Small to medium-sized organizations are just as susceptible, if not more, to internet privacy breaches, says Richard Betterley president of Betterley Risk Consultants, an independent insurance risk management consulting firm in Sterling Massachusetts. The problem is the small and mid-size businesses are not as aware of the issue, nor do they have the resources to deal with a breach if it does occur. In this interview with Associate Editor Amy O'Connor, Betterley addresses how agents can tackle the challenge of selling cyber insurance products to these companies.

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