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Run Time: 21:53
in On Point

Achieving Success with your Facebook Marketing

Most agents are past the "What is Facebook?" and even the "Why would I want a Facebook page?" stage. According to Kevin Ament, Agency Marketing Manager at Progressive, "Most agents are now wanting to know how to achieve success with their Facebook marketing." On this podcast Kevin discusses the importance of understanding how Facebook evaluates your Facebook activity using Edge Rank, an algorithm to govern what is displayed and how high on the News Feed. Kevin discuss the key concepts of Affinity, Past Weight, and Time Decay but stresses that agents don't need to understand the complexity of Edge Rank to implement a successful strategy. He provides several practical steps any firm can take to improve its Facebook engagement. For example: using a photos, asking for likes and shares, and posting provocative questions all can dramatically improve an Edge Rank.

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