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in On Point

Confirmation: Social Initiatives Must Be Managed

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Adrian, Mich.-based Kapnick was an early adaptor of social media marketing. According to Rene' Carpenter, who manages the independent broker's communications, much of the success can be attributed to having a clear and comprehensive strategy. From listening to Rene' it is clear that having someone oversee the social involvement also has been critical. Listen in as Rene' outlines Kapnick's social media journey and shares several tips and best practices ideas.

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