Run Time: 24:40
in On Point

On Being a Carrier’s Social Media Director

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"The importance of managing a social media initiative to that initiative's success can't be overstated," says Katie Peet, social media director with State Auto. In this podcast, Katie explains the role of a Social Media Director and offers examples of what her typical day is like. (No, she doesn't spend the entire day tweeting!) While Katie acknowledges recent advancements in insurance-related social media usage, she also reviews the many challenges agents still face in launching a successful social media strategy.

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