Run Time: 25:32
in On Point

Your Brand: Strategy, Identity & Culture

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Have you evaluated your brand recently? In this podcast, Tony Wessling, Principal of Chromium, describes several key components of a brand and how successful brands have learned to be in a constant state of reinvention. The brand is not static, says Tony, andtoday's employees and customers alike have more influence in defining a brand than ever before. Tony provides insight on why brand culture may be more critical than it has been in the past. "Dr. Tony" also reflects on Aartrijk Brand Camp, held recently in Boulder, Colo., at which he and fellow Chromium principal (and "doctor") Peter van Aartrijk explored "The Anatomy of a Brand" for attendees.

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