Run Time: 23:34
in On Point

A Recipe for Success – Blending the New with the Traditional

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In this very insightful discussion, Mark Lowry, Principal at Heritage Insurance Group, Inc., talks about the need for his rural agency to blend traditional communication and marketing initiatives with new online tools.

Mark is convinced that moving forward, the way in which independent insurance agents brand themselves will be key to their future success. "No longer is the expectation of our customers good service," he says. "I think everyone can provide good service, but to provide opportunities to interact and connect with our clients is what will set us apart from our competition."

Listen as Mark talks about his plan, which includes an evolution of the agency's presence on the Internet and smart phones. Marks knows that even in rural Kansas, online and mobile are where consumers are turning and if his isn't there someone else will be.

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