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Winners, Losers in the Insurance Brand Wars

YouGov Brand Index has built a global database of 2.5 million consumers that includes 1.5 million in the U.S. BrandIndex samples a representative group of 5,000 every single day to track the performance of more than 1,000 brands including about 30 insurance brands in real time. In this interview with Insurance Journal's Andy Simpson, BrandIndex Senior VP Ted Marzilli discusses how some large insurer brands including Progressive, GEICO, Farmers and Allstate are faring in the buzz wars these days. Also, why more insurers are using humor in their advertising.

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