Run Time: 17:05
in On Point, Podcasts

Anatomy of a Brand

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Yes, this podcast is in part a shameless plug for Aartrijk Brand Camp 2012, to be held May 7-9 in Boulder, Colorado. But it is more that that. Peter Van Aartrijk and Rick Morgan talk about how to grow and maintain a healthy brand. Social media, mobile technology, diversity and changing demographics are fueling a cultural transformation. How successfully our industry responds to this transformation and the new connected consumer will determine the future viability of the independent agency distribution system. The steps agents and brokers and the industry at large take today will determine the health of the Brand.

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