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Smartphone Marketing for Agents

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Just when agencies thought they had a handle on digital marketing, and the value of local search from Google, along came the smartphone revolution. In this Insurance Journal interview at the recent WIAA Insurance Industry Roundtable, Michael Jans, president of Bend, Ore.-based Agency Revolution, an agency consulting firm, discusses how marketing has changed and what agencies need to know about the smart phone challenge and the newest wave in marketing.

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