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Program Management: An Alignment of Interests

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QBE the Americas, a division of Australia's QBE Group, conducts property and casualty insurance business in 10 countries. While QBE is well-established worldwide, its profile as a single unified brand is not as visible in the United States as the company would like says Rob Byler, who was appointed president of the New York-based unit's program business in 2010.

QBE subsidiaries Praetorian and General Casualty enjoy name recognition in the United States, Byler says, and QBE now has the opportunity and the initiative in place to spread the message about the underwriting depth, the balance sheet capacity and solid performance that QBE has to offer.

At the 2011 Entrepreneurial Insurance Symposium in Dallas, Byler, who has extensive experience in program management and development, spoke with Insurance Journal about the processes involved in developing and designing successful insurance programs.

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