Disaster Preparedness and Recovery: The Role of Social Networking

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After a short sabbatical, Peter and Rick are back with their popular "On Point" podcast series. In this episode, Rick and Peter talk with Paul Banuski, Marketing & Communications Coordinator for Independent Insurance Agents & Brokers of NY. Listen as Paul talks about how IIABNY leveraged the ease and power of social media to respond to Hurricane Irene and Tropical Storm Lee and the flooding they caused. He talks about the many lessons learned from this experience--including the fact that social media offers our industry a wonderful opportunity to tell our story and reinforces the value of the independent agent distribution system.

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