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What’s in a Name? Unitrin CEO Southwell Says A Lot

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A legendary insurance company name is back in the headlines. Unitrin Inc. has taken the Kemper name and effective Aug. 25 Unitrin will officially operate as Kemper Corp. Don Southwell, chairman, president and CEO of Unitrin (which will become Kemper Corp. next week), says the name change fits the company well. Southwell says in this interview that both agents and consumers know the Kemper name well and the change will lead to further growth in the future. Find out why the insurer jumped at the chance to own the Kemper name and what it expects to see under a new Kemper Corp. in 2011.

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