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in Editors' Featured, Podcasts

From Accidental Agent to Insurance Goddess

Like many insurance agents, Carrie Reynolds never meant to be one. But 15 years after she became in her own words, an "accidental agent," Reynolds is now a principal in Alan Galvez Insurance, an agency started by her father in Bellefontaine, Ohio. She's also the Insurance Goddess.

As Reynolds' alter ego, the Insurance Goddess is an experiment in personal branding. The Insurance Goddess, now the face of Alan Galvez Insurance in Bellefontaine, a city of around 14,000, has successfully utilized the power of social media through blogging, tweeting and regular home page updates. But personal appearances and a fun-loving attitude have propelled the Insurance Goddess into popularity as a local celebrity.

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