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Monitor, Measure, Test, Tweak – Repeat

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On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.


This is a second chat with Chris Jordan, owner of RecursiveWeb in Atlanta. Remember, he is the young guy that showed many of us how to use video to get our message out and make it informative and fun. In this podcast, Chris discusses the importance of using analytics to evaluate and improve the effectiveness of your online presence. Analytics are more than just knowing how many hits your Web site is getting, he says. Rather, it is a comprehensive process of monitoring, measuring, testing and tweaking in an attempt to optimize the use of social tools to achieve a measurable goal.

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