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Best Practices in Insurance Agency PR and Communications

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The first thing on an independent insurance agent's mind might not be public relations and communications, but Ann Basco says they shouldn't overlook its importance. As director of corporate communications for Heffernan Insurance Brokers, she oversees everything written or designed that clients view, whether it's the company's Web site, brochures, seminars, advertising, or another form of PR. Based on her experiences, Basco shares the basics to boosting an agency's brand.

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