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Agency Communications: Secrets to Sending Out Engaging Newsletters

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As independent insurance agencies look to boost their PR, e-newsletters can be a great way to reach out to either a select group of clients, or a broad audience. In this interview with Insurance Journal's Patti Tom, Heffernan Insurance's Director of Corporate Communications Ann Basco talks about how develop content for a newsletter, and the different ways in which you can share your message.

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