Run Time: 2:15
May 23, 2011 in Editors' Featured
Start Small When Embarking on a Social Media Campaign
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There are many ways in which an insurance agency can communicate with clients. But if nothing else, Heffernan Insurance's Director of Corporate Communications Ann Basco suggests agencies consider the power of social media -- leveraging the tools is easy and inexpensive. In this interview with Insurance Journal's Patti Tom, Basco also talks about what content is appropriate to share through social media.
