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Run Time: 34:02
in On Point, Podcasts

5 Branding Principles to Live By

Peter and Rick look back on 2010 and offer five branding principles that you'll want to live by as you gear up for 2011. Listen in as they discuss: 1) brand is something you earn; 2) brand is an investment; 3) social media is not a side project; 4) philanthropy matters, and 5) the meeting is the message.

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