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Run Time: 21:31
in On Point, Podcasts

Social Media – Why is it so hard?

Mike Wise is one of our industry's early adopters and social media evangelist. In this Podcast, Peter and Rick took the opportunity to discuss with Mike why he feels the senior management of many insurance businesses continue to struggle with adoption of social technologies. Mike also talks about the misperception that social networking works in the B2C space but is not relevant in the B2B environment. He provides some good insight and provides examples of several insurance organizations that are using "social" to their advantage.

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