Run Time: 22:34
A Brand Built Around “Knowledge”
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Traci Catalano, Creative Marketing Director for R&R Insurance Services in Wisconsin talks about how this large Midwestern agency has built its brand around being a "knowledge broker." Traci explains how the firm successfully leverages blogging and video to support this unique approach and demonstrate the agency's subject matter expertise. In fact, she sees "social" as a perfect set of tools to extend the agency's more traditional marking and communication efforts.
